A detailed MARKETING PLAN for the

Our voice will be bold, electrifying, and deeply connected to the iconic Las Vegas city. We will focus on inspiring fans and showcasing the incredible experience of the athletes alike to strive for greatness. Our mission is to honor the legacy, while embracing a new city, a new future and showcase the electrifying atmosphere of a Las Vegas Athletics game.

In today's world, social media has transcended its role as a mere communication tool to become the undisputed face of any organization, this used to be the company website. For the Las Vegas Athletics, this social touchpoint will be paramount in forging a deep and lasting connection with our fanbase. It's on these platforms that the team's personality, values, and vision will be broadcast to the world, making it the most critical space for brand building. Through authentic engaging media and compelling storytelling our social media will serve as the primary arena to drive the narrative of the Las Vegas Athletics.

While reviewing the Athletics current social media presence, I've observed an opportunity to significantly elevate engaging content. I understand that during a period of such significant transition for the organization, the focus has naturally been elsewhere. However, this moment also presents an blank canvas to redefine the Athletics brand voice from the ground up.

Now, let's dive into the actionable strategies that will transform the Las Vegas Athletics' brand voice and propel us to become the premier marketing and creative team in Major League Baseball. This detailed plan outlines our approach, from fundamental brand development and engaging preseason initiatives to a dynamic social media content strategy and impactful off-season activations. Our goal is not just to improve, but to redefine what's possible in sports marketing, setting a new standard for fan engagement and brand loyalty.

TEAM DEVELOPMENT STRATEGY

PRE-SEASON

To position the Las Vegas Athletics as MLB’s most Innovative franchise through high-impact storytelling, player-driven content, and next level media presentation that excites fans and reinforces brand prestige.

Brand Identity Core Pillars

  1. Bold & Fearless - A team that thrives in the spotlight, mirroring the high-energy culture of Las Vegas.

  2. Innovative & Dynamic - Setting a new standard in digital engagement, media production, and fan experience.

  3. Authentic & Community-Driven - Deep connection with fans, the city, and the heart of baseball.

Pre-Season Content

Player Roster Announcement

Goal: Introduce the newest faces and returning stars with high-energy, visually stunning content.  Vegas themed hype reels.

  • Cinematic Reveal Videos - Dynamic graphics, dramatic slow-motion shots, bold intro sequences.

  • Story-Driven Player Profiles - Highlight their journey, stats, and why they belong in Vegas.

  • Exclusive Behind-the-Scenes Content - Give fans an inside look at player reactions & team bonding moments.

Media Day

Goal: Set the tone for the season by establishing team identity through premium media production. 

  • High-End Player Photoshoots – Bold aesthetics, Vegas-inspired visuals, signature player looks.

  • Mic’d Up Moments – Candid, real-time interactions that show personality & chemistry.

  • Press Conference Highlights – Spotlight player ambitions, coach messaging, season expectations.

  • Interactive Fan Q&A – Real-time engagement with players via social polls, AMA-style videos.

Exclusive Interviews & Storytelling

Goal: Elevate the Athletics narrative through compelling, personal, and authentic player storytelling. 

  • Player Journey Features – Showcasing backstories, career milestones, Vegas connections.

  • Coach & Leadership Spotlights – Strategy insights, motivational messages, season vision.33

  • Legacy Stories – Dive into the franchise’s history & future vision through iconic storytelling.

Dynamic Player Videos Stadium Visuals

Goal: Establish Las Vegas Athletics as the most visually striking team in MLB through cinematic, top-tier media production. 

  • Signature Hype Videos – High-speed action shots, intense rival montages, adrenaline-pumping edits.

  • Slow-Motion Feature Reels – Capturing skill, precision, and emotional moments with a dramatic edge.

Execution Strategy

  • Collaborate with elite media teams and set a new creative benchmark for MLB.

  • Social media rollout planning.

  • Player-driven social media takeovers for authenticity.

  • Exclusive Limited-Edition Branding & Merchandise Drops – Reinforce identity beyond the field.

CONTENT STRATEGY

IN-SEASON

Establish Las Vegas Athletics as the premier sports entertainment experience by delivering visually captivating, and interactive social media. On Game Days, content will be produced, edited and posted in real time. This will engage fans, driving excitement, and deepening the brand loyalty through storytelling and innovative digital media.

Target Platforms

  • Instagram & TikTok - Short-form, high-impact visual storytelling (video highlights, behind-the-scenes, player takeovers)

  • X/Threads - Rapid real-time updates, in-game moments, fan interaction, viral campaigns

  • Facebook & YouTube - Longer-form content (game recaps, documentary-style team narratives)

  • Threads & LinkedIn - Brand storytelling & partnership opportunities

Promotional Upcoming Game Hype Content

Goal: Build anticipation for upcoming games with bold, interactive media. 

  • Hype Trailers - Cinematic previews showcasing key players, rivalries, and game stakes

  • Exclusive Teasers - Player interviews, locker-room energy, "Behind the Scenes" moments

  • Countdown Graphics - Engaging visual countdowns for major games

  • Fan Polls & Quizzes - Interactive engagement (predict game scores, vote on MVP picks)

  • Giveaways & Contests - VIP tickets, merchandise raffles, exclusive experiences

Pre-Game Content (Day-of Boost)

Goal: Set the tone before the first pitch, amplifying engagement & audience excitement. 

  • Player Stadium WalkIn - Capture players walking into stadium. Showcasing fits and hype for the game.

  • Live Stadium Footage - Fans arriving, warm-up routines, player preparations

  • Game-Day Graphics - "What’s at stake," betting lines, lineup reveals

  • Behind-the-Scenes Clips - Dugout talk, team energy, mic up

In-Game Content (Real-Time Action & Viral Moments)

Goal: Bring the adrenaline & spectacle of a Las Vegas Athletics game to fans everywhere, in real time. 

  • Live Score Updates - Visually captivating graphics after each major play

  • Key Game Highlights - Player mic’d up moments, slow-motion replays

  • Fan Reactions - In-stadium viral moments, crowd energy, celebrations

Post-Game & Recap Content

Goal: Relive the best moments & build anticipation for upcoming games. 

  • Game Recap Videos – Best plays, reactions, post-game interviews

  • Highlight Reels – High-energy montages of key moments

  • Player Spotlights – MVP tributes, top-performing stats breakdown

  • Next Game Hype – Graphics teasing future matchups & rivalries

Execution Strategy

  • Media Team - Produce high quality content reviewed and ready for distribution. Photographers/Videographers/Editors

  • Dedicated Social Team - Ensure 24/7 engagement & rapid content deployment

  • Influencer & Athlete Takeovers - Collaborate with players for authentic storytelling

OFF-SEASON

We will focus on Maintaining fan engagement, strengthen brand loyalty, and build excitement for the upcoming season.

Legacy & Season Highlights

Goal: Keep excitement alive and relive the best moments from the past season. 

  • Top Plays Montages - Share electrifying clips from last season’s biggest wins

  • Player Spotlights - Profiles on MVPs, breakout stars, and fan-favorite athletes

  • Throwback Moments - Feature classic Athletics moments, Las Vegas baseball history

  • Long Format Behind-the-Scenes Stories - Locker-room celebrations, emotional victories, exclusive footage

  • Interactive Fan Polls - Vote for "Best Play of the Year" or "Athletics All-Time Greatest"

Las Vegas Community Outreach & Engagement

Goal: Strengthen local connections, showcase community involvement, and reinforce brand presence beyond the game.

  • Athletics in the Community - Players visiting local schools, charity events, youth baseball clinics

  • Fan Spotlights - Feature devoted supporters and their unique Athletics stories

  • City-Inspired Content - Ties to Vegas culture, collaborations with local businesses, famous personalities

Ticket Sales & Upcoming Season Build-Up

Goal: Create anticipation for ticket purchases by emphasizing the excitement of the upcoming season.

  • Season Ticket Perks & Promos - Showcase exclusive benefits, early-bird discounts

  • Behind-the-Scenes Stadium Prep - Share offseason training, new upgrades, opening day countdown

  • Matchup Teasers - Hype videos for rival games, key season moments

  • VIP & Giveaway Contests - Reward engagement with free tickets, meet-and-greet experiences

  • Flashback vs. Future Comparisons - Highlight past epic games while teasing upcoming showdowns

Special Events & Off-Season Engagement

Goal: Keep fans connected through non-game events that drive year-round excitement. 

  • Holiday-Themed Content – Athletics holiday wishes, seasonal promotions

  • Athletics Merchandise Promotions – Limited-edition gear drops, special discounts

  • Exclusive Behind-the-Scenes Previews – New uniforms, stadium upgrades, pre-season buzz

  • Athletics Fan Challenges – Trivia, prediction games, interactive giveaways

Next

Becoming Vegas