Amplifying the Spectacle: Awakening Reimagined Social & Talent Strategy

"When Wynn Las Vegas completely reimagined its signature mega-production, Awakening, our creative team was tasked with building a digital rollout that matched the grand scale of the physical theater. Leading the social and talent media day execution, I orchestrated a highly specialized content capture strategy designed to fuel both the official brand channels and the personal platforms of the world-class cast. We conducted high-end, individualized studio shoots for the main talent, capturing striking, high-contrast imagery and cinematic video assets tailored for maximum social impact. By transforming raw choreography into hyper-vibrant, personalized artwork and custom-cropped reels, we provided the cast with a premium toolkit of individual promotional assets. This collaborative approach didn't just market a show reopening; it empowered our performers to become organic brand ambassadors, generating massive digital momentum and showcasing the production's boundary-pushing costuming and choreography to a global audience."