conor mcgregor

"There is absolutely nothing like the electric energy of a fight night in Las Vegas, and during the absolute peak of Conor McGregor’s UFC dominance, Encore Beach Club and XS were the definitive epicenters of the celebration. Working hand-in-hand with McGregor’s core team, I coordinated the high-security, high-energy athlete walk-ins and directed the post-fight marketing recaps that captured these historic moments in real-time. This included spearheading the creative media and official promotional recaps for the legendary Conor McGregor vs. Floyd Mayweather after-party in 2017 widely regarded as one of the biggest and most lucrative combat sports events in Las Vegas history. From belt presentations to crowded stage takeovers, our creative execution didn't just document a party; it celebrated alongside a global icon during the most monumental milestones of his career, establishing a premium blueprint for high-profile athlete integration in nightlife marketing."