drake

Defining an Era: Drake x Wynn Nightlife

"In 2019, Drake was undisputedly the biggest name in global entertainment, sitting comfortably at the absolute peak of the music industry. When Wynn Nightlife secured a historic partnership with the hip-hop icon, our creative team was tasked with documenting a monumental cultural moment. I had the distinct honor of serving as both Creative Director and photographer for this campaign, capturing everything from the breathtaking arrival of 'Air Drake' on the Las Vegas tarmac to his legendary, record-breaking performances under the lights at XS Las Vegas. The energy in the venue was entirely unprecedented, boasting exclusive, historic attendance numbers at the absolute zenith of Las Vegas nightlife history.

Our lenses also captured a piece of global sports history during this residency: the exact moment Drake joined the Toronto Raptors on stage, championship trophy in hand, to celebrate their historic NBA victory. From this grueling, high-stakes campaign, we produced two of the most iconic nightclub videos ever made timeless visual assets that captured a level of luxury, hype, and exclusivity that will live forever. I am incredibly proud to have led the creative charge and stood behind the camera for a defining chapter that permanently elevated the standard for entertainment marketing."