merab

The Machine Does It All: Directing Merab Dvalishvili at Wynn Las Vegas

"Bringing the relentless energy of the UFC octagon into the world of five-star luxury requires a creative concept that is both high-impact and deeply engaging. I directed UFC Champion Merab ‘The Machine’ Dvalishvili on-property at Wynn Las Vegas to produce a specialized, high-concept fight announcement and after-party promotional video. To brilliantly play off his iconic nickname, our narrative followed Merab as he humorously and intensely tackled various employee roles across the resort from valeting luxury vehicles and dealing cards in the high-limits gaming rooms to handling room service. By guiding Merab’s natural charisma on camera and collaborating with our production crew to execute fast-paced resort-wide setups, we built a viral marketing asset that successfully promoted his official championship after-fight celebration live at XS Las Vegas, proving that 'The Machine' truly does it all."