Look at what Wynn did with their "Year of Excess" film. They didn't just list DJs like Marshmello and Diplo; they cast them as characters in a Hollywood-grade short film. That is the play. For our 2026 strategy, our "Big Idea" follows suit: Architectural Authority. We aren't just announcing dates; we are building a world. We’re moving away from "accessible" marketing and leaning into the exclusive, social-first video content that people actually come to Vegas for the chance to live inside a music video for a night.