valentine’s weekend

Valentine’s Day falling on a Saturday presented a unique opportunity to scale a single holiday into a fully branded, multi-day experience at Wynn Nightlife. 🌹

We kicked things off with a "Newspaper & Roses" industry drop, delivering fresh blooms wrapped in custom-designed Wynn Nightlife newsprint and chocolate boxes to our Vegas concierge and industry community.

To elevate the Sunday experience, we moved beyond traditional invites by hosting an exclusive photo shoot for our guests. The creative featured a burning newspaper—a direct visual callback to our physical drops that tied the entire weekend's narrative together.

🌹 Saturday: A special Valentine’s headline set with Marshmello.

🌹 Sunday: The return of our experiential event, "You Don't Own Me."