valentine’s weekend

Valentine’s Day falling on a Saturday presented a unique opportunity to scale a single holiday into a fully branded, multi-day experience at Wynn Nightlife. 🌹

We kicked things off with a "Newspaper & Roses" industry drop, delivering fresh blooms wrapped in custom-designed Wynn Nightlife newsprint and chocolate boxes to our Vegas concierge and industry community.

To elevate the Sunday experience, we moved beyond traditional invites by hosting an exclusive photo shoot for our guests. The creative featured a burning newspaper—a direct visual callback to our physical drops that tied the entire weekend's narrative together.

🌹 Saturday: A special Valentine’s headline set with Marshmello.

🌹 Sunday: The return of our experiential event, "You Don't Own Me."

🌹 Valentine’s Weekend Recap at XS Las Vegas

Success in the luxury nightlife space isn't just about the headliner; it’s about the experiential layers that start the moment a guest enters the property.

Here is a look behind the curtain at the moving pieces that made this weekend a success:

I. We collaborated closely with Marshmello and his team to ensure the concept flowed seamlessly from the hotel floor to the DJ booth. Seeing Marshmello personally hand out roses to guests throughout the Wynn Las Vegas was a charming touchpoint.

II. Consistency is key. From the Red Rose pillars greeting guests at the entrance to themed mirror clings throughout XS Las Vegas, we ensured every sightline reinforced the Valentine’s theme.

III. On Sunday night, we launched our first experiential event of the year, "You Don't Own Me." We hosted 30+ VIP guests for an exclusive dinner at Delilah Las Vegas, hosted by TV personality Nic Vans from Love Island.

In the nightlife industry nights thrive on local support. By integrating influential groups through dinner and gifting them custom nightcap hoodies, we continue to work on a community driven atmosphere that feels organic and exclusive.

Marketing and Activations: Maya Elbaz, Thomas Siu, Kennedy Tran

Design & Print: Jeffrey Bowers, Carla Gallardo, Harmony Ho